Friday, April 1, 2011

YuppTV Hosts Online Premier of Bollywood Movie F.A.L.T.U

YuppTV Hosts Online Premier of Bollywood Movie F.A.L.T.U

Global Takeoff and Zee Communications Partner to Host

First Global Online Premier of Hindi Movie F.A.L.T.U.

Hyderabad, April 1, 2011 - Global Takeoff Inc., a leading global provider of converged digital entertainment and advertising solutions, today announced that in partnership with Zee Communications, it will release the premier of the movie F.A.L.T.U online to a worldwide audience through YuppTV.

F.A.L.T.U starring Jackky Bhagnani and Puja Gupta will hit the theatres on the April fool’s day. YuppTV will premiere the movie online on the same day and make it available for viewing on TVs, personal computers, smartphones and other internet enabled devices starting at 4pm GMT for $2.89 with 24-hour subscription validity.

"Indians residing overseas have to pay a high price to watch a film - while here in India entertainment is still affordable,” said Producer Mr. Vashu Bhagnani. “This move will not only generate revenues, but also reduce the eventual, but irrepressible piracy issues.”

“We choose Global Takeoff as our media partner for this opportunity because of its innovative platform that enables live TV and video on-demand to millions of internet-enabled devices across the globe,” said Mr. Vishal Malhotra of Zee Communications.

“With this premier release, producers can utilize the internet’s potential to reach the ever increasing online audience worldwide. NRIs will now get a chance to sit back and watch the movie at home at their own convenience – and at a very affordable price”, said Uday Reddy, founder and CEO of Global Takeoff.

Since its commencement in 2006, Global Takeoff has been committed to offer varied web based technologies that cater to all. It provides consumers with the convenience of a virtual home environment; companies with maximum global reach; and content providers, broadcasters with ideal platforms and services to launch their content easily and economically.

About YUPPTV

YuppTV.com launched in 2008 and quickly became one of the world’s leading portals for Indian programs with distribution rights to more than 30 Indian TV channels. In 2010, YuppTV.com expanded the company’s internet TV service to smartphones and Connected TVs. The service currently has one of the industry’s highest content usage per subscriber.

YuppTV’s converged OTT platform-as-a-service,can be used by content providers, broadcasters and telecom/mobile operators. Its avant-garde technology allows content to be integrated on its platform almost instantly. Content providers with legal and quality streams can integrate their content on to a customized platform and increase revenues and viewership. With no local installation required, this service provides a secure, pre-built customizable platform, which delivers video to a broad set of devices– TVs, PCs, smartphones and other internet-enabled devices. The platform can deliver live and on-demand video to up to 1 billion internet-enabled devices.

About Global Takeoff

Global Takeoff is a leading global provider of converged digital entertainment and advertising solutions. The company’s products provide a combination of technologies that enable consumers the convenience of a virtual home environment, companies with maximum global reach and content providers with ideal platforms and services to launch their content easily and economically. The company enables live TV and video on-demand to millions of internet-enabled devices across the globe. Founded in 2006, Global Takeoff is headquartered in Atlanta, Georgia with offices in India. For more information, visit www.globaltakeoff.com.

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