YuppTV brings magic of Star Plus and Life Ok to Australia

Hyderabad, 28 May 2014: Taking forward its plan to provide viewers in Australia a host of options when it comes to exciting television based action, YuppTV today announced the launch of premium Hindi Entertainment channels Star Plus and Life OK in the country. Viewers across Australia will now be able to watch their favorite Indian TV soaps and serials on the two channels.

The two Hindi channels are now available to Australian customers on YuppTV. Earlier, Star Plus and Life OK were made available to YuppTV customers in the United States. Both channels telecast among the most watched and highly rated Hindi shows on Indian television.

Announcing the launch, Uday Reddy, CEO of YuppTV said, “We are pleased to take Star Plus and Life OK to YuppTV customers in Australiain keeping with our commitment to innovation and highly accessible content. The country has a significant Indian diaspora that loves to experience the best in entertainment from India. We are confident that TV viewers across the continent will be thrilled to view channels like Star Plus and Life OK.”

Ajit Mohan, Digital Head, STAR India said, “We are glad that YuppTV has launched Star Plus and Life OK in Australia, a significant overseas market for us. Audiences will now get an opportunity to enjoy watching leading shows from the channelson multiple internet enabled devices such as Smart TVs, STBs, Tablets, Smart Phones and PCs, all of which are simple and instant.”

YuppTV continues to be among the world’s leading Over-the-top (OTT)content players, delivering more than 170 Indian television channels worldwide in 11 languages that comprise Hindi, Tamil, Bengali, Punjabi, Marathi, Telugu, Malayalam, Kannada, Bhojpuri, Oriya and Assamese to its viewers.

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YuppTV appoints Subroto Bhattacharya as Vice President, Customer Acquisition

Mr. Bhattacharya has worked for one and half decade in Zee Network. - At Zee group Mr Bhattacharya has joined as the group head India and moved to be country head for UK, Europe and Americas

Mr. Subroto Bhattacharya

Hyderabad, Andhra Pradesh, April 24, 2014: YuppTV today announced the appointment of Subroto Bhattacharya asVice President, Customer Acquisition effective 16thApril, 2014. As part of his new portfolio, Subroto will be responsible for managing the Customer acquisition for the company's business across geographies.

Subroto Bhattacharya brings with him over two decades of valuable industry experience having worked in the industry's leading organizations as an executive responsible for building television and entertainment companies into top revenue performers in media, broadcasting sales and marketing in India, the United States, the United Kingdom, Russia, Canada, Caribbean and Latin America. He has worked with Zee Network for over 15 years, joining the company as Group Head in India and climbing the corporate ladder to become Country Head for two key International markets, UK/Europe and Americas.

He has contributed greatly towards taking businesses to new heights using his strengths as a creative, strategic thinker proficient in translating budgets, P&L reports, media planning and execution, research, legal contracts and comprehensive strategic plans to ensure consistent growth and success in global markets.

"I am honored to accept the appointment of Vice President Global - Customer Acquisition at YuppTV. This is where the future of television lies. I am excited to join the team and look forward to contributing to the company's successes in the time to come", said Subroto Bhattacharya.

Uday Reddy, Founder and CEO, YuppTV said, "I strongly believe that Subroto, with his extensive experience and strengths will be an asset to us at YuppTV. With his strategic contributions, we look forward to adding might to the company's marketing initiatives as we continue to revolutionize the manner in which television is consumed across the world. We welcome Subroto to the YuppTV family."

About YuppTV

YuppTV is headquartered in Atlanta, USA with offices in Hyderabad, India. It has around 140 employees. It has content partnerships with almost every TV channel in India with rights to all key geographies globally. YuppTV can be accessed through most devices including PC, iPhone, iPad, Android devices, Smart TV's Blue Ray Players and gaming consoles.