Atlanta, June 6th, 2016: YuppTV, the world’s largest Over-The-Top (OTT) provider for South Asian content, has announced its tie-up with Future Today Inc. As part of the move, YuppTV will showcase Future Today’s Kids (Happykids) and Cookery (ifood.tv) related content to global users on its YuppTV Bazaar platform.
iFood TV is a multi-platform video channel for food and cooking content. Apart from having the largest library of cooking videos, it is also the most-trafficked site in the food-video space. Happykids is a multi-platform video channel that entertains and educates kids of all ages with music, stories and activity guides.
Speaking on the partnership, Udaynandan Reddy, Founder & CEO, YuppTV, commented, “YuppTV Bazaar was launched as the perfect destination for today’s digital viewership to consume the most curated, high-quality video content in their preferred genre. Following the association, we would be introducing culinary and kids’ entertainment content on our platform. We are confident that the new additions will further entertain and indulge our users.”
Echoing the same thought, Vikrant Mathur, Co-Founder Future Today said, “We are excited to be partnering with YuppTV to make our premium content available on their platform. With our content now available on YuppTV Bazaar, YuppTV users will not only be able to view the recipes, preparation techniques and how-to guides for their favorite cuisines, anytime, anywhere, but also keep their kids happily entertained while they are cooking,” commented.
YuppTV Bazaar is a novel initiative from YuppTV, which serves as a digital marketplace for premium video content creators to upload, share and monetize their creations. The platform curates and hosts high-quality video content across various genres such as Education, Short Films, Web Series, and Trailers etc. The iFood TV content can be viewed through the YuppTV app on Smart TVs, smart phones, tablets & PCs.
YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 200+ TV channels, 5000+ Movies and 100+ TV Shows in 12 languages.
YuppTV has 25000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content is added to the YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology. YuppTV has its presence in more than 50 countries. It has recently launched YuppFlix, a movie on demand streaming service for Expat Market and YuppTV Bazaar an online marketplace for the premium content curator. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and also the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app and it also boasts of 8 million mobile downloads with 4.0 user rating.
For more information: http://www.yupptv.com/
About Future Today
Future Today Inc. is a video technology and distribution company that helps video content creators distribute and monetize their content on the Web, Mobile and Connected TV platforms. Future Today’s cloud-based solution powers over 1,000 apps on platforms such as Roku, Now TV, Amazon Fire TV, Apple TV, Sony Smart TV and other OTT devices. Future Today’s platform is free to use, and there is no cost for content creators to use either the platform or the services that Future Today provides, ever. Future Today currently works with over 500 Content Companies, including some of the biggest YouTube channels as well as traditional media companies syndicating content to broadcast networks.
For more information, please visit www.futuretodayinc.com