Wednesday, March 7, 2018

YuppTV ventures into fitness and wellbeing; partners with Brilliant Living TV

YuppTV users will now enjoy easy access to celebrity fitness coaches and nutrition experts
New Delhi, February 21, 2018: YuppTV, the world’s leading OTT player for South-Asian content announced its plans of venturing into fitness and wellness space. The OTT leader will be partnering with Brilliant Living TV to spread the wave of fitness and wellbeing to millions of Indians living outside the country. Brilliant Wellness is India's Largest content provider in the Fitness /Wellness genre.

The brand’s foray into fitness space with BLT will allow YuppTV viewers and fitness enthusiasts to get up close and personal with the celebrity fitness trainers and gain significant insights on fitness and nutrition. Coaching people to best achieve their fitness and wellbeing goals at any convenient time and place, these fitness trainers hail from diverse fields of Yoga, Meditation, Fitness, and Nutrition, and have, in the past, coached Bollywood celebrities like Katrina Kaif, Kareena Kapoor, Aamir Khan, and the likes.

Commenting on the latest endeavour, Uday Reddy, Founder and CEO of YuppTV said, “The sedentary lifestyles we have come to live these days are posing serious health hazards. People stand at the risk of being obese, suffer from fatigue, stress-related health disorders and others. To the same end, we decided to make fitness and wellness content available on our network channels, providing our users with an easy access to world-class health and fitness related content. We are further glad to partner with Brilliant Living TV and together provide high quality content to our viewers.”

On their association, Adarsh Gupta, CEO, BLT, said “It has been our constant endeavour to bring everyday users closer to the best fitness and well-being practices that they can follow. To the same effect, we are glad to partner with YuppTV and make our stellar collection of fitness and nutrition coaching content available to YuppTV’s burgeoning global users. With the association, we intend to encourage users to practice healthy living, right in the comforts or their homes and hope that users will respond warmly to the latest offering.”

With this partnership, Users will be able to access high-quality fitness, nutrition, and well-being content right at the comforts of their homes on YuppTV’s TBO, KBO, BBO, MBO Channels. YuppTV will now have something to offer to all the fitness enthusiasts, right from yoga, calisthenics, weight-training, meditation, nutrition, and more.

About YuppTV:

YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 300+ TV channels, 5000+ Movies and 100+ TV Shows in 14 languages. YuppTV, recently received funding from Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, wherein Emerald Media acquired a significant minority stake in the company for US$50mn. Emerald Media is led by industry veterans Rajesh Kamat and Paul Aiello, supported by an experienced team of investment and operating executives. The platform primarily focuses on providing growth capital to media, entertainment and digital media companies. YuppTV had earlier raised its Series A round of funding from Poarch Creek Indian Tribe of Alabama.

YuppTV has 25000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content is added to the YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology. It also offers YuppFlix, a movie on demand streaming service for Expat Market and recently launched YuppTV Originals to bring forth unconventional story telling in collaboration with the top talent from the movie industry. Originals will be available in episodic format for the digital audience, exclusively on YuppTV’s platform. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app, and it also boasts of 14.5 million mobile downloads with 4.0 user rating.

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