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Monday, April 7, 2014

Sashi Reddi invests Rs. 16 crores in YuppTV for a 10% stake, joins board

Sashi Reddi invests $2.5 Million (approx. Rs. 16 crores) in Hyderabad and Atlanta based internet TV provider YuppTV for a 10% stake in the company. This values YuppTV at $25 Million (approx. Rs. 160 crores). With access to 170 live Indian TV channels and a large movie library, YuppTV is now the #1 player globally for Indian content delivered over the internet. Over 5 Million visitors view YuppTV every month.

Sashi Reddi will join the board and work closely with founder and CEO of YuppTV, Uday Reddy, in building the company to $100 Million revenue in the next 3 years. YuppTV currently competes with satellite and cable TV operators offering Indian content. Its primary target markets are Indians living in North America, Europe, and Australia. YuppTV clocked revenues of $11 Million (approx. Rs. 70 crores) in 2013. It grew over 100% year-on-year for the last two years.

“I believe that YuppTV is the most dynamic media company to emerge out of India. Under Uday’s leadership, it has the potential to revolutionize how Indian content is consumed globally in the next few years,” stated Sashi Reddi, founder and managing partner of SRI Capital. “We are on the verge of a revolution in content delivery and YuppTV is at the forefront of that revolution.”

“All of us at YuppTV are excited to have a seasoned entrepreneur like Sashi Reddi join us in building our company. This is a clear validation of our business strategy to be the #1 player for Indian content distribution globally,” said Uday Reddy, founder and CEO of YuppTV.

About YuppTV
YuppTV is headquartered in Atlanta, USA with offices in Hyderabad, India. It has around 140 employees. It has content partnerships with almost every TV channel in India with rights to all key geographies globally. YuppTV can be accessed through most devices including PC, iPhone, iPad, Android devices, Smart TV’s Blue Ray Players and gaming consoles.

About Sashi Reddi

Sashi Reddi sold his software testing company AppLabs to Computer Sciences Corporation (CSC) in 2011 and is an active angel investor in around 15 technology and media start-ups in the US and India. Sashi is the founder and managing partner of SRI Capital, a Rs. 100 crores VC fund in India. He serves on the Wharton Entrepreneurship board as well as on the board of Ben Franklin Technology Partners in Philadelphia.

Tuesday, December 10, 2013

YuppTV Launches Live Broadcasting Service Worldwide

HYDERABAD, DEC 6: YuppTV Live delivers high quality video streaming services to all devices that can be connected to internet - Allows weddings, conventions and other functions to be broadcast live in high quality video.

YuppTV today announced the launch of a new revolutionary Live Broadcasting service worldwide aiming to deliver high quality video streaming services to all devices that can be connected to the internet. This enables viewers to not miss out on any event happening anytime and anywhere across the world and can be broadcast to any internet enabled device. The product launch was announced today at ITC Kakatiya hotel, Hyderabad.

YuppTV live broadcasting service is dedicated to provide a superior user experience and high quality content to users. Every event that it captures has a dedicated landing page, creating a consistent and immersive browsing experience. YuppTV Live video editors scrub through each video content to ensure that the highest video and audio quality is delivered. The company captures events in all languages ranging from English to Hindi, Telugu to Kannada, Punjabi to Marathi, Gujarati to Bengali, etc. Users can not only view the event live on its site but also as VOD according to their convenience. This is the first time a service like this is provided by an Indian content creator and distributor on such a massive scale.

Announcing the launch of YuppTV Live, Mr. Uday Reddy, CEO of YuppTV, said, "Delivering the best content anytime, anywhere is as important as delivering it first with maximum ease. Our live broadcasting service provides a medium for people to watch corporate events, sports events, weddings and other events LIVE on their TV Screen ( and other internet enabled devices), which they cannot attend personally due to other commitments. Through this service, people living outside India will be able to share precious moments with their family and friends and vice-versa."

Users can watch the live broadcasts from any part of the world on multiple Internet enabled devices like Samsung, LG, Panasonic Smart TVs, Google TV, WD TV Live, iPhone/iPad, Android, Windows7 and many more devices. And now it is available on the new PS4.

Videographers and content providers can use this technology and broadcast the events to a global audience live and as VOD.

Notes to Editor
About Global Takeoff Inc

Global Takeoff Inc. is a global leader in providing converged OTT (over the top) live TV and Video on demand Solutions. It is a six year old company with its Indian headquarters at Hyderabad, India, global headquarters at Atlanta, Georgia and having branch offices in the USA.

The company through its platform is the leading OTT player delivering more than 150 Indian TV Channels, 4500 videos (daily), 600+Movies, Live Events and a lot more, to the six screens for Video content consumption i.e. Connected TVs, Internet STBs, Smart Blu-ray players, PCs, Smart Phones and Tablets. The service currently has one of the industry's highest content usages per subscriber.

YuppTV has enabled people to watch the Sony and Colors channels in Europe, UK, Australia and New Zealand, This has created a platform for Indians across the world to access their favorite Indian content with utmost ease. With availability of YuppTV on PS4, the content availability and accessibility has enriched the lives of Indian content viewers.

The mission of the company is to make it simple and instant for Broadcasters to deliver live TV and VOD anytime and anywhere in the world to any internet enabled device.

The company has also integrated social networking sites such as Facebook and Twitter with the service, which would enable end users to send messages that will be displayed as scrolling on the TV screens.

To know more, please visit