Hyderabad, 28 May 2014: Taking forward its plan to provide viewers in Australia a host of options when it comes to exciting television based action, YuppTV today announced the launch of premium Hindi Entertainment channels Star Plus and Life OK in the country. Viewers across Australia will now be able to watch their favorite Indian TV soaps and serials on the two channels.
The two Hindi channels are now available to Australian customers on YuppTV. Earlier, Star Plus and Life OK were made available to YuppTV customers in the United States. Both channels telecast among the most watched and highly rated Hindi shows on Indian television.
Announcing the launch, Uday Reddy, CEO of YuppTV said, “We are pleased to take Star Plus and Life OK to YuppTV customers in Australiain keeping with our commitment to innovation and highly accessible content. The country has a significant Indian diaspora that loves to experience the best in entertainment from India. We are confident that TV viewers across the continent will be thrilled to view channels like Star Plus and Life OK.”
Ajit Mohan, Digital Head, STAR India said, “We are glad that YuppTV has launched Star Plus and Life OK in Australia, a significant overseas market for us. Audiences will now get an opportunity to enjoy watching leading shows from the channelson multiple internet enabled devices such as Smart TVs, STBs, Tablets, Smart Phones and PCs, all of which are simple and instant.”
YuppTV continues to be among the world’s leading Over-the-top (OTT)content players, delivering more than 170 Indian television channels worldwide in 11 languages that comprise Hindi, Tamil, Bengali, Punjabi, Marathi, Telugu, Malayalam, Kannada, Bhojpuri, Oriya and Assamese to its viewers.