Tuesday, October 17, 2017

YuppTV awarded the “India Companies to Action Award OTT Video Services Market” at 2017 Frost & Sullivan India Best Practices Awards Banquet

YuppTV was named “India Companies to Action Award OTT Video Services Market” at Frost & Sullivan’s 2017 India Best Practices Awards Banquet in Mumbai.

YuppTV is one of the leading OTT platforms offering regional South Asian content to audiences in India and across the globe. It offers a compelling library with over 250 channels in 14 languages, with live and catch up options, bringing premium regional content to over 25 devices. A robust back-end technology with innovative solutions for OTT platforms and a strong product portfolio make its value proposition unique and unparalleled in the industry. The company has carved a niche for itself among the vast Indian diaspora settled across the world that has limited access to legitimate regional content. The company has strategically tapped into the regional content segment, which is in high demand in India, as majority of the OTT platforms only cater to Hindi and English speaking viewers.

Extending hearty congratulations to YuppTV on winning the award, Vidya S. Nath, Senior Director, Digital Media Practice, Frost & Sullivan said, “YuppTV is a pioneer in the industry with a unique product that caters to an audience that is under-served/under-penetrated and starved of regional content. The company’s ability to leverage technological prowess to build diverse products and solutions sets it apart from the competitors. Since its launch in India, it has strategically partnered with some of the leading production studios, to bring premium regional content on an OTT platform to audiences here and abroad. With the OTT video services market disrupting traditional TV viewing habits in India, YuppTV will emerge as one the front runners in this niche segment in the next few years. Its cutting-edge technology and innovative product offering will drive customer acquisition.”

Accepting the honor, Uday Reddy, Founder & CEO, YuppTV Inc said, “I am honored to accept this award on behalf of the exceptional team of YuppTV and I sincerely thank the jury for bestowing this honor upon us. When we started YuppTV nearly a decade ago, it was merely a dream to disrupt the traditional TV experience and make one’s favorite shows and movies easily accessible over the internet. From that point, we have definitely come a long way and there are still miles left to cover for us. This recognition only motivates us to further drive the change, accelerate innovation, create more jobs and hopefully, transform this world to be a better place.”

Frost & Sullivan Awards recognize companies across regional and global markets for outstanding achievement and performance in a range of regional and global markets for superior leadership, technological innovation, customer service, strategic product development, etc.

Frost & Sullivan’s 360° Research Methodology™ represents the analytical rigor of our research process. It offers a 360° view of industry challenges, trends, and issues by integrating all 7 of Frost & Sullivan's research methodologies. Too often, companies make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission. Successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practices, and demographic analyses. The integration of these research disciplines into the 360° Research Methodology™ provides an evaluation platform for benchmarking industry players and for identifying those performing at best-in-class levels.

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About YuppTV

YuppTV headquartered in Atlanta, USA is one of the first services in the OTT video market, with the aim to bring the regional Indian content to large Indian communities across the globe. Since this content was not easily available internationally, the company strategically catered to this market gap by mobilizing premium regional content from leading channels in India. With a significant international subscriber base, it forayed into the Indian market in 2015 when the OTT video market was in its infancy stage. YuppTV offers live and catch-up services on its platform, with dedicated products for movies and latest theatrical releases. It also offers live sports coverage of marquee cricket tournaments to audiences in India and abroad. The company offers a range of products including an exclusive white label solution for OTT platforms and a streaming device for casting OTT services called Freedocast.

For more information: http://www.yupptv.com/

Thursday, October 12, 2017

YuppTV is now available to Vodafone Customers on Vodafone Play

Taking another huge leap in the extension of its services, YuppTV partnered with Vodafone to cater live tv services to the Vodafone customers on Vodafone’s Official App “Vodafone Play”. With this kind of partnership Vodafone Subscribers can now extensively access Live TV from anywhere they wish. The partnership which is highly beneficial to both the parties allows YuppTV to reach out beyond its customer base in India.


Speaking about the partnership, the Associate Director- Consumer Business of Vodafone India, Mr. Avneesh Khosla said, “Mobiles have become the prime source of entertainment. The average time spent on a Smartphone over Television has risen significantly over the past couple of years which establishes the fact that the necessity of better content on Smartphones endures. Our customers have always been seeking refined and diverse content options. Through this partnership with YuppTV, Vodafone Play customers will be presented with a wider choice of Live TV, Movies and Shows and an access to enriched regional content.”

The Founder and CEO of YuppTV, Mr. Uday Reddy said “We are excited to present the Vodafone Customers with our extensive services and entertainment solutions.”

About Vodafone Play 

Vodafone Play offers Vodafone customers with the best content options. The app allows the Vodafone Subscribers to access movies, popular TV shows, Live TV Channels, trending music videos, etc. With the addition on YuppTV to the content provider list, the app got a super boost in its content catering service, providing the users to access more of Live TV in HD quality, Popular Shows, etc. from all the Indian regional languages.

About YuppTV

YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 200+ TV channels, 5000+ Movies and 100+ TV Shows in 13 languages.

YuppTV has 25,000 hours of entertainment content catalogued in its library, while nearly 2,500 hours of new on-demand content is added to the YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology. YuppTV has its presence in more than 50 countries. It has recently launched YuppFlix, a movie on demand streaming service for Expat Market and YuppTV Bazaar an online marketplace for the premium content curator. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and also the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app and it also boasts of 8 million mobile downloads with 4.0 user rating.

For more information: http://www.yupptv.com/

Monday, October 9, 2017

Non-stop Laughathon “Anando Brahma” is now on YuppTV Minitheatre

Horror comedies have been ruling the Telugu industry recently. Telugu audience who had always shown an undying affection towards horror films, has tasted the sweetness of horror comedy long ago. Many movies have been made in this genre that have offered the audience the thrill of horror and the amusement of comedy together. Anando Brahma, a product that belongs to the same genre has recently hit the screens in India.

 https://www.yupptv.com/minitheatre/anando-brahma

The film which was made on a bare minimum budget has managed to rock the audience in their seats. The film which was directed by Mahi V Raghav and cast actors like Rajeev Kanakala, Vennela Kishore, Taapsee Pannu, Tagubothu Ramesh, Shakalaka Shankar etc. was big on collections in the native region. This film is now available on YuppTV Minitheatre for all the expat users to watch.

The film portrays the story of a guy who wants to sell his ancestral house which is rumored to be haunted. The guy who argues that it isn’t, turns to desperate measures which involve 4 individuals who possess unique character traits spending some time in the house. The events that follow which include the encounters of the individuals with the resident ghosts and their hilarious reactions when they encounter make up for the rest of the movie.

The film opened up a whole new level of hilarity when it showed the being afraid of humans. The film which holds the native Telugu essence in its core, which is on display in its every feature like the cast, dialogues, etc.

You can watch Anando Brahma in YuppTV Minitheatre with just a click. The movie is available to watch on your HD Smart TV, Laptop, Computer, and other devices for 24 hours after the purchase. Check out YuppTV Minitheatre for other latest Indian movies like Tiyaan, Meri Pyari Bindu, Great Sardaar, Krazzy Tabbar, etc.