November 24, 2015
Does the sound of an accordion make you long for Tango? When was the last time you watched a Boca-River game? Or are you tired of the viruses that come from watching TV on a laptop? If you’ve answered yes to any of these questions, you’ll be thrilled with a new offering from YuppTV. Yupp? Yupp! Well, I mean Yes, YuppTV.
Long known for bringing live TV channels and movies from Bollywood to Indian expats via their Smart TVs, Blu-ray players and media streaming devices, this U.S. company now has Argentina in their sights as they expand their reach to more expats around the world and address the lack of programming those expats get from their cable and satellite providers.
“We didn’t have to look too far when we thought about our target audience” said Damon Johnson, Senior Vice President and G.M. for the Americas for YuppTV. “My wife and kids were born in Argentina. Our satellite provider has no Argentine TV channels. The other satellite provider has only two channels and we would have to pay US$30 for a special Spanish-language package. We can’t get cable in our neighborhood, but the cable operator in our area has only one Argentine channel and we would have to pay extra for a Spanish-language package. It was pretty obvious that we had to address this undeserved market.”
YuppTV Argentina will target the U.S., Canada and Latin America* initially and then focus on other markets in 2016. The YuppTV app is free to download on Samsung, LG, Vizio, Sony, Hisense, Sharp, Apple TV, Tivo, Amazon Fire, Google Chrome cast as well as on Google Play, Apple iOS and Win 10 platforms.
“We’ll announce the channels soon and most are among the top 10 highest rated Argentine channels, said Johnson. Everybody’s talking about cord-cutting, but we really see this as ‘additive’ or as a ‘replacement’ for cable and satellite packages targeted at customers that want more choices. We will start out with a small package of around 10 channels for a reasonable $10 dollars per month. We think these channels are the ones most Argentinians are longing for and can’t get anywhere else.”
*(Excludes Brasil and Argentina)