Hyderabad and USA-based Global Takeoff Inc., a leading global provider of converged digital entertainment and advertising solutions, has partnered with Zee-owned Ten Cricket to telecast LIVE, the India-West Indies cricket series June 4 – July 10, through its avant-garde platform YuppTV. Global Takeoff’s flagship service, YuppTV, is one of the world’s leading portals for Indian programs and it currently enjoys the industry’s highest content usage per subscriber.
Global Takeoff will facilitate the live internet viewing of the series telecast in several markets including India through its services, which enable streaming video on Internet-enabled devices such as PCs, Connected TVs, mobile phones and internet tablets. This live telecast will be free to watch worldwide on YuppTV.com.
“Indians do not lose their frenzy for cricket ever,” said Uday Reddy, founder and CEO of Global Takeoff. “Globally, cricket fans will be able to watch HD quality streaming video of this series on multiple Internet enabled devices. The network DVR capability will also allow users to watch 1hour replays anytime during the match on their PC screen.”
“We chose Global Takeoff as our media partner for this opportunity because of its innovative, scalable and reliable platform that enables live TV and video on-demand to millions of internet-enabled devices across the globe,” said Vishal Malhotra of Zee.