New Delhi, June 29, 2016: Following its rapid
expansion spree, soliciting the most thought-provoking and entertaining
content, world’s largest OTT player for South-Asian content, YuppTV has
partnered with Arré, the multi-genre, multi-format digital media brand.
The
association will introduce a range of popular and trending web-series, social
experiments and reality shows, documentaries as well as non-fiction products from
the Arré stable on YuppTV Bazaar, one of the leading online marketplaces for
on-demand video content.
Further
commenting on the latest addition in the entertainment bouquet of YuppTV
Bazaar, Uday Reddy, CEO & Founder,
YuppTV said, “Arré, as an new-age digital entertainment and infotainment
media brand, resonates with the present day users, millennial and others. We
are glad to be partnering with these creative mavericks and hosting their
original series for our existing and new Bazaar users.”
To
begin with, YuppTV Bazaar will host A.I.S.H.A - My Virtual Girlfriend and I
Don’t Watch TV, the two trending web-series by Arré.
Professing
their excitement on the partnership, B.Saikumar, Founder and Managing
Director from Arré said, “Arré is excited to reach out to an Indian
and Worldwide audience through YuppTV Bazaar’s OTT platform. We look forward to
a long-term association with YuppTV and hope to partner on many more content
offerings for a vast section of passionate and engaged viewers on YuppTVBazaar.”
About YuppTV
YuppTV is one of the world’s largest internet-based TV and On-demand
service provider for South Asian content, offering more than 200+ TV channels,
5000+ Movies and 100+ TV Shows in 12 languages.
YuppTV has 25000 hours of entertainment content catalogued in its
library, while nearly 2500 hours of new on-demand content is added to the
YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology.
YuppTV has its presence in more than 50 countries. It has recently launched
YuppFlix, a movie on demand streaming service for Expat Market and YuppTV
Bazaar an online marketplace for the premium content curator. YuppTV is
currently ranked #1 Internet Pay TV platform for Indians living abroad and also
the largest Internet TV platform from premium content availability in India.
YuppTV is the most downloaded Indian SmartTV app and it also boasts of 8
million mobile downloads with 4.0 user rating.
For more information: http://www.yupptv.com/
Subscribe YuppTV for: INR 5- Day Pass, INR 30 – Week Pass, INR 99 –
Month Pass
About ARRÉ
Arré
is India’s first multi-format, multi-genre digital media brand. Arré brings to
India’s new-gen digital audiences a range of contextual storytelling and
entertainment using video, audio, graphic-art and text. Its original content ranging
from articles that explore sub-culture and popular culture to audio-dramas in partnership with Saavn, the
first of which is Trial By Error | The
Aarushi Files based on one of India’s most intriguing murder cases, doodles and illustrations that take a
satirical look at the world and sociopolitical environment, fiction shows like
A.I.SHA, I Don’t Watch TV which is a satirical sitcom series that explores
the many unsaid dimensions of India’s over-the-top entertainment television
industry and its protagonists. Arré has been working with a range of advertisers
to integrate their brands seamlessly into contextual storytelling and
entertainment as well as with a range of Video platforms to market and
distribute its content.
