Catch the Best of AltBalaji Original on YuppTV

AltBalaji brought out a revolution in the Indian Web Originals Genre. Taking up the less discussed and stereotypical topics and putting them up in a context forming a beautiful story, it has brought to the Indian audience many great Web Series in Hindi, Telugu, Tamil, Bengali etc. 

Making complete use of Web Freedom and serving to the Millennial audience, AltBalaji made Web Series not just for the purpose of gaining more viewers but also to educate Indians on some of the subjects that are considered taboo. Web originals like Bose - Dead or Alive, Karle Tu Bhi Mohabbat, serve an audience looking for entertainment and series like Dev DD, Gandii Baat, Romil and Jugaal, etc., serve an audience looking for some novelty from Indian storytellers.

Making them available to the Indian audience worldwide, YuppTV has partnered with AltBalaji and offering all of its content for a bare minimum price. By subscribing to the AltBalaji package on YuppTV, one can access AltBalaji Original, TV Shows, Stand Up Comedies and Movies.

To bring you an insight on what you are in for, here is a list of best Web Originals that can keep you entertained.

Bose: Dead/ Alive

Based on the book “India’s Biggest Cover-Up” written by Author and Journalist Anuj Dhar, “Bose: Dead / Alive” is the story built around the mystery surrounding the death of Subash Chandra Bose. The cast includes Rajkumar Rao, Naveen Kasturia, Edward Sonnenblick, Anna Ador, etc. The story of the series is created by Ekta Kapoor and is written and directed by Reshu Nath and Pulkit respectively.

Karle Tu Bhi Mohabbat

Starring the most popular couple on television Ram Kapoor and Sakshi Tanwar (Bade Achhe Lagte Hain Fame), Karle Tu Bhi Mohabbat is the story of a Super Star (Ram Kapoor as Karan Khanna), who is a recovering alcoholic and his Counsellor (Sakshi Tanwar as Tripurasundari Nagrajan) at the De-Addiction center. Created by Ekta Kapoor, Written by Reshu Nath and directed by Muzzammil Desai, Karle Tu Bhi Mohabbat is one of the most popular shows on the internet.

The Test Case

The Test Case is the story of a highly motivated individual who is the only woman in the team of special forces. A woman’s role in the army and the way her parents, colleagues and her officials treat her because she is a woman forms the base of the story giving rise to a high-end drama as the story moves forward. The test case is one of the best original web series that AltBalaji has house come up with. It casts Nimrat Kaur in the lead role along with Akshay Oberoi, Atul Kulkarni, Rahul Dev, Anup Soni etc., and is directed by Vinay Waikul and Nagesh Kukunoor.

Hum

A story of three sisters with dreams and ambitions that lead them from an ordinary life to an extraordinary life. In the path that they take while chasing them, will they be able to stay together, or will they break apart forms the crux of the story. The series casts talented actors like Kushal Tandon, Karishma Sharma, Ridhima Pandit, etc. in the leading roles. This is a new series and was released on 30th of July 2018.
 
PM Selfiewallie

Built on a humorous note that anything can happen in Politics, PM Selfiewallie is as crazy as it sounds. Though the concept is a little older and is familiar to the audience, this AltBalaji web series brings novelty to the table in terms of the issues it confronts. The story is of a young woman who becomes the Prime Minister of India and though what she does looks like sheer absurdity she talks of issues like Legalizing Homosexuality, a topic on which the debate is hot in India and Marijuana, an issue on which a debate hasn’t fully reached the mainstream media. Seriousness aside, PM Selfiewallie offers knowledge mixed with humor, which a recipe that best works with ignorance.

The VOD platform also hosts other popular web series like Boygiri, Dhimaner Dinkaal, Kehne Ko Humsafar Hain, Gandii Baat, Romil and Jugal, Haq Se, etc., and movies like LSD, Once Upon a Time in Mumbai, Shor in the City, Ek Thi Daayan, etc., and a lot more. And all of these are now accessible from anywhere in the world with just one click on YuppTV.

YuppTV unveils originals, bringing unconventional storytelling and cinematic brilliance to the digital space

Announces partnerships with prominent directors and production houses from the movie industry to provide high quality digital content.

Hyderabad, 16^th March 2017: Mr. Uday Reddy, Founder and CEO of YuppTV along with YuppTV’s Brand Ambassador “Superstar Mahesh Babu” has launched YuppTV Originals, the OTT platform’s foray into original content production. Exploring concepts beyond cinema, YuppTV Originals is set to bring forth unconventional story telling in collaboration with the top talent from the movie industry. This new content will be available in episodic format for the digital audience, exclusively on YuppTV’s platform.

At the launch, Uday Reddy, Founder and CEO of YuppTV said, “We disrupted the entertainment sector with technology by launching YuppTV in 2006. Now with YuppTV Originals, we aim to disrupt the content space, following the needs of our evolving audience, and our vision of providing high-quality engaging content. Besides, YuppTV Originals will empower the content creators by providing direct access to the audience and thereby streamlining distribution. I’d further extend heartiest welcome to our associates from the film fraternity, ensuring optimum growth for the content ecosystem.”''

Speaking on the occasion, Tollywood Superstar Mahesh Babu said, “I congratulate YuppTV for this novel concept and associating with big names in the industry. I am confident that ‘YuppTV Originals’ will have a wide reach, and recommend artists and visionaries from the industry to make use of this opportunity to showcase their creative pursuits and connect instantly with the internet audience.”

YuppTV Original’s initial focus to be on regional content in episodic format, while also making endeavors for Feature Film Production. To produce their first few series, YuppTV has associated with prominent production houses such as I-candy creation, Early Morning Tales – a division of Vijayanthi Movies, TrendLoud – The digital arm of Vision Times, Madhura Entertainment and Tamada Media.

Commenting on the partnership, popular Tollywood Director Deva Katta -  said “Originals provide immense creative freedom for the evolving talent in the industry. As YuppTV provides a direct reach to the audience it will also help us pool in fresh talent and bring their creativity to the spotlight. Myself, my partner Krishna Vijay and our company iCandy Creations is delighted to be part of Originals and look forward to a prolonged partnership in producing engaging new-age content.” 

               

YuppTV Originals’ first mini-series, Endukila, presented by Deva Katta’ iCandy Creations, written and directed by Laxman Karya will be launched during Ugadi, followed by another exciting series produced by Swapna Dutt’s Early Morning Tales-a division of Vijayanthi Movies and director supervision by Nandini Reddy. Catering to global audiences, YuppTV is overcoming the language barrier by including subtitles and will be dubbed in other languages. YuppTV is further calling out the talent in the industry to come on-board and become part of this digital evolution.

That aspiring content creators and artists can reach out to us at originals@yupptv.com

YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 250+ TV channels, 5000+ Movies and 100+ TV Shows in 14 languages. YuppTV, recently received funding from Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, wherein Emerald Media acquired a significant minority stake in the company for US$50mn. Emerald Media is led by industry veterans Rajesh Kamat and Paul Aiello, supported by an experienced team of investment and operating executives. The platform primarily focuses on providing growth capital to media, entertainment and digital media companies. YuppTV had earlier raised its Series A round of funding from Poarch Creek Indian Tribe of Alabama.

YuppTV has 25000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content is added to the YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology. It has recently launched YuppFlix, a movie on demand streaming service for Expat Market and YuppTV Bazaar an online marketplace for the premium content curator. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app and it also boasts of 8 million mobile downloads with 4.0 user rating.

Visit www.yupptv.com for more information.

 

Watch New Web Series Arré Ho Ja Re-Gender on YuppTV Bazaar

Arré Ho Ja Re-Gender is a reality show that airs digitally and focuses on volatile gender issues. The show revolves around the concept of gender based switch “vaguely” on line and reveals the issues that weathers on the complex and fragile subject all over the world. In order to showcase the gender dilemma realistically, the series demonstrates 6 people, 3 girls and 3 men, who switch their roles i.e. women act like men and men acts like women.

The colorful characters on the series, play their part commendably and reflect the issues faced more realistically rather than notoriously which is mostly the case of almost all the reality shows all over the globe.

As the show’s tag line says that the contestants are re-gendered in order to live the life of the opposite sex, as a part of not only behavior & mannerism, the contestants are groomed as per the specific gender outlook demands. As seen in season one series that has two episodes aired so far, the girls and the boys are groomed in different ways which includes performing specific beauty or cosmetic transformations. Specialized grooming teams enter the house and then the trick of switch from stage one begins. Since the whole essence of the show says “reality”, some of the contestants take up the challenge in a sporty approach manner while others are seen being affected dramatically by the transformation.

That was not all, after the transformations are complete, the prime play of switched king and queens begins as the housemates are seen behaving in the set pattern as dictated by the show. Abuses, moralistic attacks, verbal fights, unnecessary arguments, dragged subjects and cold war can be the most of the things to expect from the digitally aired web series. Enjoy watching the web series on YuppTV Bazaar and make your weekend interesting.

YuppTV welcomes the new-age digital media brand, Arré on YuppTV Bazaar

New Delhi, June 29, 2016: Following its rapid expansion spree, soliciting the most thought-provoking and entertaining content, world’s largest OTT player for South-Asian content, YuppTV has partnered with Arré, the multi-genre, multi-format digital media brand.  

The association will introduce a range of popular and trending web-series, social experiments and reality shows, documentaries as well as non-fiction products from the Arré stable on YuppTV Bazaar, one of the leading online marketplaces for on-demand video content.

Further commenting on the latest addition in the entertainment bouquet of YuppTV Bazaar, Uday Reddy, CEO & Founder, YuppTV said, “Arré, as an new-age digital entertainment and infotainment media brand, resonates with the present day users, millennial and others. We are glad to be partnering with these creative mavericks and hosting their original series for our existing and new Bazaar users.”

To begin with, YuppTV Bazaar will host A.I.S.H.A - My Virtual Girlfriend and I Don’t Watch TV, the two trending web-series by Arré.

Professing their excitement on the partnership, B.Saikumar, Founder and Managing Director from Arré said, “Arré is excited to reach out to an Indian and Worldwide audience through YuppTV Bazaar’s OTT platform. We look forward to a long-term association with YuppTV and hope to partner on many more content offerings for a vast section of passionate and engaged viewers on YuppTVBazaar.”

About YuppTV

YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 200+ TV channels, 5000+ Movies and 100+ TV Shows in 12 languages.

YuppTV has 25000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content is added to the YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology. YuppTV has its presence in more than 50 countries. It has recently launched YuppFlix, a movie on demand streaming service for Expat Market and YuppTV Bazaar an online marketplace for the premium content curator. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and also the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app and it also boasts of 8 million mobile downloads with 4.0 user rating.

For more information: http://www.yupptv.com/

Subscribe YuppTV for: INR 5- Day Pass, INR 30 – Week Pass, INR 99 – Month Pass

About ARRÉ

Arré is India’s first multi-format, multi-genre digital media brand. Arré brings to India’s new-gen digital audiences a range of contextual storytelling and entertainment using video, audio, graphic-art and text. Its original content ranging from articles that explore sub-culture and popular culture to audio-dramas in partnership with Saavn, the first of which is Trial By Error | The Aarushi Files based on one of India’s most intriguing murder cases, doodles and illustrations that take a satirical look at the world and sociopolitical environment, fiction shows like A.I.SHA, I Don’t Watch TV which is a satirical sitcom series that explores the many unsaid dimensions of India’s over-the-top entertainment television industry and its protagonists. Arré has been working with a range of advertisers to integrate their brands seamlessly into contextual storytelling and entertainment as well as with a range of Video platforms to market and distribute its content.