New Delhi, January 21,
2016: Marking a pioneering change in the way digital
content is approached, YuppTV, the world’s largest Over-The-Top (OTT) provider for
Indian content, has announced its partnership with Chinese OTT and internet
technology giant LeEco ( formerly Letv). The move is aimed at maximizing the value to
the end user by creating a ubiquitous content ecosystem that enables anytime,
anywhere accessibility of video content.
Under the partnership, YuppTV will be integrated into LeEco’s smart
devices that gives users the access to YuppTV’s catalogue of live TV channels.
YuppTV’s latest move marks the first time a content platform. and a smart device
provider have entered into such an association. YuppTV will act as a market
differentiator by adding value to LeEco’s end-user offerings through its
comprehensive content library.
Speaking on the association, Uday
Reddy, Founder & CEO, YuppTV, commented, “The past few years have seen
rapid growth in OTT and video consumption through internet enabled devices such
as mobiles and smart TVs. Through their multi device and content ecosystem
strategy, LeEco has been very successful in China. The partnership with the
global internet technology conglomerate was successfully forged due to a
natural chemistry and a synergy of vision between the two companies. We are
confident that this association will help in optimizing the value delivered to
the end-users and take our extensive digital entertainment solutions to a
larger audience.”
Mr Tin Mok, CEO APAC, LeEco
added, "We are delighted to enter into an
association with YuppTV which is one of the largest OTT content providers for
Indian content in the world today. The partnership is in synergy with our
expansion plans in India and will enable us to leverage YuppTV’s offerings to
add value to our own services.”
About YuppTV
YuppTV is one of the world’s largest internet based TV and On demand
service provider, offering more than 200+ TV channels, 5000+ Movies and 100+ TV
Shows in 12 languages. YuppTV offers Live TV and Catch-Up TV technology. YuppTV
has its presence in more than 50 countries. It has recently launched YuppTV
Bazaar which is an online market place for premium content curator. YuppTV is
currently ranked #1 Internet Pay TV platform for Indians living abroad and also
the largest Internet TV platform from premium content availability in India. YuppTV
is the most downloaded Indian SmartTV app and it also boasts of 8 million
mobile downloads with 4.0 user rating. For more information: http://www.yupptv.in/
About LeEco (formerly Letv)
Founded in November 2004 by
Jia Yueting and Liu Hong, a celebrated pioneer in China's Internet landscape,
Letv (now rebranded to LeEco) is committed to creating the "Le
Ecosystem," a next-generation Internet engine that is
vertically-integrated to offer an online platform completed with content,
devices and applications. LeEco employs nearly 10,000 people and is the world’s
first video company to go public with a market capitalization of more than $12
billion USD. The Group is engaged in a
rich array of businesses, spanning from Internet TV, video production and
distribution, smart gadgets and large-screen applications to e-commerce and
Internet-linked super-electric cars, which were announced in late 2014. A
listed company valued at more than 88.81 billion Yuan (US$14.06 billion), LeEco
is set to bring in innovative technology with price disruption to the Indian
market.
