YuppTV Partners with SLA Digital to bring Direct Operator Billing to their Customers

YuppTV, one of the world’s largest Internet TV Platforms for South Asian content has partnered with SLA Digital to enable Direct Operator Billing for its consumers to pay for digital content on their phones by charging it directly to their phone bills or deducting it from their available prepaid phone credit. This feature will not only make the subscription process easier for end consumers, it will also enable YuppTV to diversify into developing countries and target a much wider customer base.

Ashley O’Kane, Corporate Communications Manager at SLA Digital commented on the partnership, “Partnering with YuppTV, one of the largest providers of South-Asian content, adds to our lucrative network of partnerships that SLA Digital is delivering to global Mobile Operators via Digital Services like Direct Operator Billing.”

YuppTV has a global reach, offering LIVE Entertainment & News, TV shows, short videos and movies covering a wide range of languages to South Asian expat communities. Demand for this content is huge even in the emerging markets with an increase in sales of smart devices but where credit card penetration still remains very low.  This means that consumers are less likely to have credit cards to pay for these services online. Direct Operator billing becomes an easy way for them to subscribe and pay for this service.

Mr. Uday Reddy, CEO & Founder commented, “YuppTV has been built around making the best use of technology growth and advancement. Partnering with SLA Digital to allow Mobile Operator subscribers to pay for our service using a simple and secure solution like Direct Operator Billing builds on those principles. Following this strategic alliance, we are dedicated to providing the most invigorating content to the South Asian expat community.”
SLA Digital has initially connected YuppTV to Zain Bahrain for Direct Operator Billing and has plans to roll out to additional Mobile Operators in the near future.


For further information please contact:

Ashley O’Kane
Corporate Communications Manager at SLA Digital
ashley.okane@sla-ltd.com


About SLA Digital

SLA Digital is an international Digital Services company delivering innovative solutions such as Direct Operator Billing to Mobile Network Operators and Content Partners globally in order to drive additional revenue streams for all participants.  Headquartered in the UK and Malaysia, our team of experienced mobile specialists operate worldwide serving significant operator and content partners throughout Europe, the Middle East and Asia.  For further information, visit www.sla-digital.com

About YuppTV

YuppTV is one of the world’s largest internet-based Live TV and On-demand service provider for South Asian content, offering more than 200+ TV channels, 5000+ Movies and 100+ TV Shows in more than 14 languages.

YuppTV has 25,000 hours of entertainment content catalogued in its library, while nearly 2,500 hours of new on-demand content is added to the YuppTV platform every day. Its other popular services are; YuppFlix, a movie on demand streaming service for Expat Market and YuppTV Bazaar an online marketplace for the premium curated content. YuppTV is currently ranked #1 Internet Pay TV platform for South Asians living abroad and also the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded South Asian SmartTV app and it also boasts of 8.5 million mobile downloads with above 4.0 user rating.

For more information: http://www.yupptv.com/