Showing posts with label Balaji Telefilms. Show all posts
Showing posts with label Balaji Telefilms. Show all posts

Tuesday, September 25, 2018

Iconic Television Series Kasauti Zindagii Kay is back on Star Plus

The most popular show of Hindi Television, that entertained a generation of an audience over a period of 7 years, Kasauti Zindagii Kay is back again with a whole new cast and a new storyline. The original show, one of the longest running in the history of Indian Television was created by Ekta Kapoor’s Balaji Telefilms and bears Shweta Tiwari as Prerna, Cezanne Khan as Anurag Basu, Urvashi Dholakia as Komolika, Poonam Narula as Nivedita Basu, and Ronit Roy as Rishabh Bajaj in the lead roles. 

https://www.yupptv.com/channels/star-plus/live

The reboot of the show that is going to start today, casts Erica Fernandes and Parth Samthaan as the star-crossed lovers, Prerna Sharma and Anurag Basu, and Hina Khan as the glamorous antagonist Komolika. The show is created and developed by Ekta Kapoor. The recurring cast includes actors like Sahil Anand as Anupam Sengupta, Pooja Banerjee as Nivedita Basu, Uday Tikekar as Moloy Basu, Shubhaavi Choksey as Mohini Moloy Basu.

The new cast is under colossal pressure because of the massive reputation that the roles come with. Erica, speaking about her role as Prerna expressed that she relates to the character at a deeper level in certain traits like being strong and independent, standing up for what’s right etc. In an interview, the 25-year-old actress said that though she was a kid when the original series was broadcast, she remembers sitting with her parents and watching the episodes with them. She also revealed that though she has watched some of the episodes before the shooting began to feel the gist of originality, the reboot would be novel and might differ vastly from the old in its storyline.

Breaking out of his teenybopper image, Parth Samthaan is all set to portray the intense Anurag Basu in Ekta Kapoor’s reboot of Kasautii Zindagii Kay, for which his fans have been ecstatic and eagerly waiting for the show to start. When asked about the show, Parth told the media laughingly that he only remembers watching people getting married and remarried. He elucidated that as a kid even if he didn’t understand anything he recalls walking across the living room where his mother and sister are watching the shows. And while he didn’t watch any of the shows, he said he still remembers various names like Kyunki Saas Bhi Kabhi Bahu thi, Kahaani Ghar Ghar Kii, Kkusum, etc.

The promos released by the channel so far have received immense love from all age group audience. One of the first promos had Shah Rukh Khan introducing the new lead characters alongside narrating the storyline. Watch it here.


The new series is going to commence from 25th September at 08:00 PM IST on Star Plus. The broadcast will be from Monday – Friday. Overseas audience from the Middle East, Europe, and APAC Regions can watch new Kasauti Zindagii Kay on YuppTV. YuppTV App allows the users to watch the Indian television serials and shows on Smartphones, Smart Televisions, Laptops, computers, Tablets, and many other internet-enabled devices.

Monday, May 28, 2018

YuppTV partners with ALTBalaji to offer its users with Balaji Telefilms’ exclusive content

New Delhi, May 28, 2018: YuppTV, the global OTT leader for South Asian content has partnered with ALTBalaji, the fully owned subsidiary and VOD platform by Balaji Telefilms Ltd. The association will allow users across the globe to enjoy easy access to ALTBalaji’ s premium content on YuppTV platform.


The association marks YuppTV’s commitment towards providing its global user-base with the best of South-Asian entertainment solutions. ALTBalaji, within a year, has rolled out 20 original shows in various Indian languages across genres such as romance, mystery, drama, & comedy, and is available in over 90 countries. In addition to this, ALTBalaji also offers entertaining original shows for children, and has launched short, snacky regional stand-up comedy videos in Hindi, Marathi, Punjabi, Gujarati, Tamil, and Telugu. Shows like The Test Case, Ragini MMS Returns, Haq Se, Bose: Dead/Alive, Dev DD, Karrle Tu Bhi Mohabbat, and Kehne Ko Humsafar Hain have seen million plus views.

Speaking on the association, Mr Uday Reddy, Founder & CEO of YuppTV, said, “We are glad to partner with ALTBalaji to offer their exclusive premium content to YuppTV users. At YuppTV, it has been our constant endeavour to provide our users with the most entertaining and high-quality content. We are hopeful that our global audience will appreciate the latest addition of ALTBalaji’s content in our bouquet of entertainment services.”

Speaking about the association, Sunil Nair, COO, ALTBalaji said, “ALTBalaji’s original shows have been getting a steady stream of subscribers from the international markets. This alliance allows ALTBalaji to tap into the existing subscriber base of YuppTV and provides easy access to our award winning shows. It is in line with our strategy of being available wherever the audiences are.”

With the latest development, the expat community can enjoy the big screen experience provided by YuppTV and conveniently access their favorite shows and movies by ALTBalaji.  In addition to young and original web series, YuppTV users will also have at their disposal, popular movies like Lootera, Love Sex Aur Dhokha, Shor in the City, Shootout at Wadala, Ek Thi Daayan, and more.

About YuppTV:

YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 200 TV channels and 2000+ movies in India. YuppTV, recently received funding from Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, wherein Emerald Media acquired a significant minority stake in the company for US$50mn.  YuppTV had earlier raised its Series A round of funding from Poarch Creek Indian Tribe of Alabama.

YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app and it also boasts of 13 million mobile downloads with 4.0 user rating.

Visit https://www.yupptv.com for more information.

About ALTBalaji
   
Balaji Telefilms’ foray into original shows on digital platforms, ALT Digital Media Entertainment Limited is a wholly owned subsidiary of Balaji Telefilms Ltd. A multi-device subscription Video On Demand (SVOD) Platform, ALTBalaji gives audiences the content they want to watch - whenever, wherever and however. ALTBalaji’s offerings include premium, disruptive content and original series across genres. With originality, courage and relentlessness at its core, ALTBalaji’s content stands out for being avant-garde, non-conformist, inclusive and effervescent. ALTBalaji is here to set new standards and benchmarks in giving digitally connected contemporary audiences an alternate content platform