Bharat AirFibre, YuppTV Joins Forces with BSNL to Offer Triple Play Services in Rural India

Triple Play, along with Bharat AirFibre to reach Indian villages, starting with Telangana

New Delhi, January 22, 2020: YuppTV, a global leader in South-Asian OTT content, is working with with BSNL to facilitate brand’s plan of offering triple play services to BSNL customers and rural Indians. 

With the complete roll out slated for this year, the services will commence shortly in the South Zone, covering Telangana circle and bringing broadband and triple play services to the village Veenavanka, Karimnagar District, Telangana.

In a program organized by TEMA at India Habitat Center, New Delhi, BSNL rolled out Bharat AirFibre services in the South Zone on 22nd January, 2020 in the village Veenavanka, Karimnagar District, Telangana, doing a live-video Conferencing with the villagers.

Announcing the open policy for Bharat AirFibre business partnership model, BSNL’s brand for radio based high speed broad band services, Shri Vivek Banzal, Director CFA, BSNL, expressed his delight in enabling a framework for rural homes with high speed broad band services. “Leveraging the potential of un-licensed radio spectrum and encouraging our partners to deliver good internet services in the rural homes has been a very high priority agenda with us and we are happy to announce that a very encouraging open policy has been framed for village level entrepreneurs to join hands with BSNL in delivering radio based broad band service in rural homes. We are committed to invest in improving service quality and service portfolio to improve customer satisfaction and revenues for the organization”, he said.

Last year, YuppTV and BSNL had signed a memorandum of understanding to offer bundled content to the subscribers of the telecom operator. Subsequently, BSNL has already started triple play services in tandem with YuppTV, giving voice, data and TV services in select circles. With over 10 glorious years of expertise in streaming Live and VOD content for a wide-ranging audience across the globe, YuppTV is a force to reckon in video and technology services, riding on the back of a wealth of content in Indian local languages.

Commenting on the latest roll out, Mr Uday Reddy, Founder & CEO of YuppTV, said “In tandem with BSNL, we have taken up a highly aspirational project, one that will play a significant roles in the next phase of digitisation in India. While BSNL has enabled one’s access to high-speed internet in rural India, at YuppTV, we have taken up the task of offering the most diversified content to our key users that entertains and educates. We are excited for the nationwide rollout commencing with the South Zone and look forward to an affirmative response.”

After the successful completion of VRS process, BSNL is leaving no stone unturned in ensuring delivery of a reliable telecom service in rural areas. With the announcement, BSNL’s core network maintained in-house and BSNL business partners like YuppTV that maintain last-mile to the customer, will have access to the right business model in delivering quality services to the customers. With the roll out of Bharat Fibre services to urban and rural homes, BSNL has experienced a very satisfying response and expects a better response in radio based technology adoption.

YuppTV awarded the “India Companies to Action Award OTT Video Services Market” at 2017 Frost & Sullivan India Best Practices Awards Banquet

YuppTV was named “India Companies to Action Award OTT Video Services Market” at Frost & Sullivan’s 2017 India Best Practices Awards Banquet in Mumbai.

YuppTV is one of the leading OTT platforms offering regional South Asian content to audiences in India and across the globe. It offers a compelling library with over 250 channels in 14 languages, with live and catch up options, bringing premium regional content to over 25 devices. A robust back-end technology with innovative solutions for OTT platforms and a strong product portfolio make its value proposition unique and unparalleled in the industry. The company has carved a niche for itself among the vast Indian diaspora settled across the world that has limited access to legitimate regional content. The company has strategically tapped into the regional content segment, which is in high demand in India, as majority of the OTT platforms only cater to Hindi and English speaking viewers.

Extending hearty congratulations to YuppTV on winning the award, Vidya S. Nath, Senior Director, Digital Media Practice, Frost & Sullivan said, “YuppTV is a pioneer in the industry with a unique product that caters to an audience that is under-served/under-penetrated and starved of regional content. The company’s ability to leverage technological prowess to build diverse products and solutions sets it apart from the competitors. Since its launch in India, it has strategically partnered with some of the leading production studios, to bring premium regional content on an OTT platform to audiences here and abroad. With the OTT video services market disrupting traditional TV viewing habits in India, YuppTV will emerge as one the front runners in this niche segment in the next few years. Its cutting-edge technology and innovative product offering will drive customer acquisition.”

Accepting the honor, Uday Reddy, Founder & CEO, YuppTV Inc said, “I am honored to accept this award on behalf of the exceptional team of YuppTV and I sincerely thank the jury for bestowing this honor upon us. When we started YuppTV nearly a decade ago, it was merely a dream to disrupt the traditional TV experience and make one’s favorite shows and movies easily accessible over the internet. From that point, we have definitely come a long way and there are still miles left to cover for us. This recognition only motivates us to further drive the change, accelerate innovation, create more jobs and hopefully, transform this world to be a better place.”

Frost & Sullivan Awards recognize companies across regional and global markets for outstanding achievement and performance in a range of regional and global markets for superior leadership, technological innovation, customer service, strategic product development, etc.

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About YuppTV

YuppTV headquartered in Atlanta, USA is one of the first services in the OTT video market, with the aim to bring the regional Indian content to large Indian communities across the globe. Since this content was not easily available internationally, the company strategically catered to this market gap by mobilizing premium regional content from leading channels in India. With a significant international subscriber base, it forayed into the Indian market in 2015 when the OTT video market was in its infancy stage. YuppTV offers live and catch-up services on its platform, with dedicated products for movies and latest theatrical releases. It also offers live sports coverage of marquee cricket tournaments to audiences in India and abroad. The company offers a range of products including an exclusive white label solution for OTT platforms and a streaming device for casting OTT services called Freedocast.

For more information: http://www.yupptv.com/