Saturday, September 24, 2016

Continuing to entertain and entice audiences, Kabali marks its internet premier on YuppTV

The frenzy around superstar Rajinikanth’s Kabali doesn’t seem to die away anytime. Touted as one of the best works in the recent time by the actor, several screens are still showing the movie. The film was released in Tamil on 22 July 2016, along with its dubbed versions in Telugu and Hindi. The movie is now slated to mark its internet premier on YuppTV, global leader in the OTT segment for South-Asian content.

Depicting the action packed gang war between Kabaleeswaran, essayed by the superstar himself, Rajinikanth and Tony Lee, a role rendered perfectly by Winston Chao, Kabali is riveting, holding audiences to the edge of their seats. In delivering the biggest blockbuster in the history of Indian cinema, Thalaivaa has been well supported by the talented, Radhika Apte. Stepping in the shoes of female lead with perfect ease, Radhika Apte’s daring portrayal of the wife of the gangster, delivers some of the highest points in the 2 hours and 35 minutes long drama. The star of the show, Rajinikanth, is oftentimes his larger than life self and yet manages to portray the perfect vulnerability and insecurities of an ageing gangster, trying to protect his family from the clutches of enemies.

The movie by the successful Director, Pa Ranjith, has been a runway hit; like it is even possible to expect anything less from the Rajinikanth, all with his cult following and the status next to the God of Indian Cinema. However, the success of Kabali, the gangster drama, has also been groundbreaking in several respects. Industry experts already anticipated the colossal success of the movie, following the overwhelming response garnered by the teaser. Unveiled in the month of Apirl, 2016, the teaser quickly went viral, soliciting more than a whopping 5 million views in a span of less than 24 hours. In addition to becoming one of the most viewed teasers of an Indian film, the Kabali teaser was already flaunting 31 million views by August 28.

The teaser was welcomed with unparalleled rage amongst the fans. Rajinikanth’s new look, his quintessential swag, along with the hypnotic composition by Neruppu Da, everything became vogue. Teaser, however, just another of the many firsts that the movie enjoys. From Kabali inscribed coins by Muthoot Fin Corp, to special printed marketing material on Malaysian airline, Air Asia’s planes, the team behind Kabali left no stone unturned in utilizing the frenzy around Rajinikanth’s stardom into its stride. That was also the first time a passenger jet had been draped in the advertisement of an Indian film. To finally welcome the Superstar’s cinematic outing in 2 years now, various state governments in South India, worth mentioning, Pondicherry, declared holiday in the state.

The frenzy, seemingly unstoppable, had fans lineup outside the ticket counters at the break of the dawn, trying to catch the ‘first day first show.’ What followed became inscribed permanently in the books of history. Collecting a glorious 42 crores in the opening day, Kabali observed a bigger opening than Bahubali, also leaving behind the collections secured by Sultan, starring another superstar of Indian cinema, Salman Khan. To hardly any surprises, Kabali than entered the coveted 100 Cr club before the opening week could culminate. Following the massive appeal of Thalaivaa, the movie became the first one to be released in the Malaysian language on the first day itself. Furthermore, the overseas markets, including Malay, further opened floodgates of moolah for Kabali.

Withstanding the evolving consumption patterns of the present day viewers, the movie is slated to mark its internet premier at YuppTV on September 23. Offering the most entertaining South-Asian content to their global audiences, YuppTV shall be offering the movie on a pay-per-view. Thalaivaa’s fans from across the globe, apart from India, Malaysia, Singapore and Middle East can access the internet premier within the comforts of their personal spaces.

To have Thalaivaa’s Dharshanam, please click here: