Why Web Originals are earning more popularity among Viewers?

Web Originals or Web Series have been prevalent since the late 90s but entered the spotlight after the 2000s. Today, each and every global network out there is producing content and releasing them as Web Series. Netflix, the Global pioneer of internet content is churning out hit web series since 2013. The Network’s original web series House of Cards, Hemlock Grave, etc., have earned nominations in Primetime Emmy Awards too. 

The fever has spread to India that has been catching up on to net content recently. Ekta Kapoor’s production house Alt Balaji has come up with some of the best web series in 2017. Reputed high priced actors from famous production houses and channels are now lining up to make web series with the various production house, given the reputation of the content that has already been released.

Alongside Alt Balaji, several Indian content providers like ScoopWhoop, TVF, AIB, etc., have jumped in to utilize the privileges and have been producing web originals with versatile concepts that are highly relatable to youth. Some of the regional content providers too have been teaming up with various production houses to create quality web series in Telugu. Web series like Mana Mugguri Love Story, 703, Muddapappu Avakai, Pilla, Social, Pelli Gola, Hey Krishna etc., have earned a certain level of reputation among the Telugu audience worldwide.

One reason why web series are earning a prominence worldwide is that they are not bound by any censorship or geographical restriction which makes it available to all kinds of audience in the whole world. The freedom to create anything without interruption from the government or any other organization in the present day of restrictions and is the key point alluring the creators and the actors towards these.

Another reason is the availability of the content. Web Series though are in episode format are made available to the users in one go. That means users don’t have to wait an entire week for another episode or an entire year for another season. This readiness is fully in tune with the fast-going generation of ours. This factor combined with the accessibility of the content through any internet enabled device and from anywhere with a decent internet connection is putting web series on the front end of the entertainment sector.

Of the many Indian web originals available on the internet, YuppTV has its share in the creation of some. Series from the house of YuppTV Originals like Endukila, Mana Mugguri Love Story, Hey Krishna, etc., are familiar to the Telugu audience everywhere. YuppTV also features some of the series from other houses like 703, Social, AISHA, Pilla, Diet Cheaters, Muddapappu Avakai, etc., in YuppFlix, YuppTV’s archive of movies and TV shows online. Check them out and watch some of the best Telugu, Hindi and Tamil Web Series.

YuppTV Originals’ Latest Web Series, Hey Krishna Is Out to Woo And Entertain Viewers

Written by Mahi Illindra, the web series stars Varun Sandesh, Kashish Vohra, ‘Viva’ Harsha, Mounima

New Delhi, January 25, 2018: YuppTV, the world OTT leader for South-Asian content is back yet again with an original web series. After catching the fancy of the viewers with Endukila and Mana Mugguri Love Story, Hey Krishna is the latest offering by YuppTV Originals. Written by Mahi Illindra, the prominent Telugu writer of “Venkatadri Express” and “Express Raja” fame, Hey Krishna stars Varun Sandesh, Kashish Vohra, ‘Viva’ Harsha, Mounima. The Telugu language original web series will be available on YuppTV’s platform.

Hey Krishna, is the story of a 25-year-old engineering graduate, who leads a boring life and fails miserably in all his efforts, each time he decides to woo a lady. After a series of unfortunate (and comical) incidents the protagonist is convinced that Lord Krishna is the root cause of all his sufferings and a love life that’s completely missing in action. What follows is a dramatic decision which would change his life forever. Directed by Mr. Lakshmikanth Chenna, who set newer standards in cinema with his Hyderabad Nawabs, Hey Krishna promises to be a laughter riot for the viewers. 

Commenting on the launch, Mr Uday Reddy, Founder & CEO of YuppTV said, “We are delighted to bring to our users the latest original web series, Hey Krishna. I am optimistic that the youth oriented web series will entertain our viewers. I would also like to take this opportunity to thank the brilliant pool of talent, comprised by the star cast, writer, director, and the entire team that has worked hard to make Hey Krishna happen.”

Continuing with the episodic format, Hey Krishna spans over 12 episodes. Hey Krishna is created by Trendloud, while the story is by the Script Tellers. Naresh Kumaran has lent some of his most heart-touching melodies to the original series. Interested viewers can enjoy their direct access to series, binge watching all episodes right now, along with some other winsome content at YuppTV. 

For more details, please visit: https://www.yupptv.com/

About YuppTV:

YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 300+ TV channels, 5000+ Movies and 100+ TV Shows in 14 languages. YuppTV, recently received funding from Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, wherein Emerald Media acquired a significant minority stake in the company for US$50mn. Emerald Media is led by industry veterans Rajesh Kamat and Paul Aiello, supported by an experienced team of investment and operating executives. The platform primarily focuses on providing growth capital to media, entertainment and digital media companies. YuppTV had earlier raised its Series A round of funding from Poarch Creek Indian Tribe of Alabama.

YuppTV has 25000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content (including catch up content) is added to the YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology. It also offers YuppFlix, a movie on demand streaming service for Expat Market and has recently launched YuppTV Originals to bring forth unconventional story telling in collaboration with the top talent from the movie industry. Originals will be available in episodic format for the digital audience, exclusively on YuppTV’s platform. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app, and it also boasts of 14.5 million mobile downloads with 4.0 user rating.

What’s Up Panimanishi - New Telugu Web Series on YuppTV

Adding to the streak of successful web series, “What’s Up Panimanishi” is another light-hearted web series starring Dhanya Balakrishna, Rakendu Mouli and Abirami Iyer in the lead roles. The series which is based on a distinct theme than the ones that are on the rise at the moment, is the work of Preethi Srivijayan, Manu Anand and Praveen K. The web series which YuppTV proudly presents has started on YuppTV’s online channel TBO.

 

The story for this web series which is developed by Durgesh Haridas and Suriya Narayan portrays a Dhanya Balakrishna in the role of a maid which is very different from the traditional maids. Rakendu Mouli who is the male lead of the series lives in a house alone, while his parents live overseas. The story also has a weed smoking character who lives next door and Dhanya Balakrishna’s boyfriend who is a police officer. The hilarious situations that happen between these characters leading to a shocking revelation about the neighbor who they become so close with, forms the rest of the series.

“What’s Up Panimanishi” is the third web series that is from the house of YuppTV Originals, the former two being “Endukila” starring Sumanth Ashwin and Yamini Bhaskar, and the second one being “Mana Mugguri Love Story” starring Tejaswi Madivada, Navdeep, and Adith Arun. These two highly successful web series which are loved by the audience are now available on YuppTV as well as YuppFlix.

You can catch “What’s up Panimanishi” which is streaming on YuppTVTBO at 08:30 PM from 14th November 2017.

YuppTV launches their new web series “Mana Mugguri Love story”

Hyderabad, 07th Nov 2017: Mr. Uday Reddy, Founder and CEO of YuppTV along with prominent producer Swapna Dutt, Vijayanthi Movies has launched their new web series “Mana Mugguri Love story”. This new content will be available in episodic format for the digital audience, exclusively on YuppTV’s platform.

At the launch, Uday Reddy, Founder and CEO of YuppTV said, continuing to provide engaging content to the viewers and following the positive response that we received for YuppTV Originals first web series “Endukila”. It gives me immense pleasure to introduce Mana Mugguri Love Story. The light-hearted romantic comedy is set to strike the right chord with the Telugu-speaking audiences and we are looking forward to an amazing response. I’d like to thank the star cast, creator, producer and every technician that has contributed towards the making of Mana Mugguri Love Story.”

Speaking on the occasion, producer Swapna Dutt said, “The world of OTT and digital media provide us with an interesting space, YuppTV has given the opportunity to us creators to enjoy creative freedom in the digital space. The launch of Mana Mugguri Love Story makes me excited; it has the fine amalgamation of young actors, support star-cast, and an interesting plot. I am excited about its launch and cannot wait to know how our audiences like it.” I would also like to thank Mr Uday Reddy for YuppTV originals and giving independent concepts and stories, such as Mana Mugguri love story.”

Mana Mugguri Love story

Producer: YuppTV

Director: Shashank Yeleti

Creator: Nandini Reddy

Production House: Early Monsoon tales – A division of Vijayanthi Movies

Cast: Navdeep, Adith Arun, Tejaswi Madivada, Rj Hemanth, Mounima, Aishwarya Raj, Dhanraj.

Title Track: Mickey J Mayor

About YuppTV

YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 200 TV channels and 2000+ movies in India.YuppTV , recently received funding from Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, wherein Emerald Media acquired a significant minority stake in the company for US$50mn.  YuppTV had earlier raised its Series A round of funding from Poarch Creek Indian Tribe of Alabama.

Mana Mugguri Love story is available on www.yuppflix.com/tvshows

“Hey Krishna”- A New Telugu Webseries from YuppTV Originals

After the hit comedy series “Endukila”, YuppTV is back with yet another light hearted web series “Hey Krishna” starring Varun Sandesh and Kashish Vohra. The webseries is directed by Lakshmi Kanth Chenna and is written by Mahi Illendra. Hey Krishna also has some added attractions in the form of Harsha Chemudu, Adrika Sharma, Mounima CH, and Krishna Chaitanya.

The first look of “Hey Krishna” is gleering in dreamy blue, has Varun Sandesh on the side of it, with a mischievous smile, certainly lets us keep guessing about the storyline and his character in the webseries.

With the success of Endukila, YuppTV Originals is certainly ready to make its mark on the digital market, creating an audience for itself on the web media.

With Laksmikanth Chenna the telugu film director who has directed movies like Hyderabad Nawabs and Ninna Nedu Repu directing the series, and Mahi Illendra known for movies like Venkatadri Express, Express Raja etc., being the writer, the movie has magicians like Meneendra kumar for dialogues, Anith Kumar Maladi as DOP, Naresh Kumaran for Music, Lokesh Chenna for Editing, and Rekha Boggarapu for Styling, at work.

Considering the wonderful acting skills of Happy days fame Varun Sandesh, and the beautiful Kashish Vohra, the YuppTV originals is definitely expected to strengthen its mark laid by Endukila in the territory of Telugu Web Originals.

Endukila Episode 1: Telugu Web Series

Like promised the First episode of Endukila Web Series released on 19^th April, so here it is:

YuppTV Originals‘s first Web Series Endukila is about a boy whose bad luck follows him from the birth. Everyone in his family and friends aware of his luck factor and keeps taunting him.

Dhanush Rishi (DhaRi) is born to Subramanyam  a software engineer and Padma a house wife. DhaRi faces misfortunes throughout the start from his life and bad luck becomes synonymous with his name.

Watch the first episode of Endukila and know how bad luck become the second name of the innocent idiot Dhari.

 

Follow all the episodes at http://www.yupptv.com/tvshows/Endukila or http://www.yupptv.in/#!/shows/yupptv-originals/endukila 

YuppTV App Links: https://goo.gl/DFcrJR https://goo.gl/jhi73p

ENDUKILA Telugu Web Series Trailer Out

A certain amount of bad luck is inevitable in everybody’s life but what if, there is only bad luck in a person’s entire life. And what if such a person falls in love with a beautiful girl who seems to be more than perfect for her.

A series of comical errors that happen in the life of this star crossed fellow and how he manages to win over his lady love with the support of his friends and family overcoming his bad luck is the story of “Ëndukuila”.

Endukila is the first high quality premium digital content In South India presented by YuppTV Originals. Launched by YuppTV, YuppTV Originals is set to bring forth unconventional story telling in collaboration with the top talent from the movie industry. This new content will be available in episodic format for the digital audience, exclusively on YuppTV’s platform.

YuppTV Originals’ first mini-series, Endukila, presented by Deva Katta’ iCandy Creations, written and directed by Laxman Karya has Sumanth Ashwin and Yamini Bhaskar in the leads. The trailer definitely looks too interesting and entertaining, viewers will have great time while watching the web series. The first episode to be out on April 19 2017. 

Watch the Trailer of Endukila Telugu Web Series here:

Sumanth plays a youth who carries bad luck wherever he goes. The trailer promises an entertaining setup. The first episode will be telecast on YuppTV on April 19. - See more at: http://www.gulte.com/movienews/57280/Trailer-Endukila-Web-Series-By-Yupptv-Originals#sthash.9WUV2GFa.dpuf

Sumanth plays a youth who carries bad luck wherever he goes. The trailer promises an entertaining setup. The first episode will be telecast on YuppTV on April 19. - See more at: http://www.gulte.com/movienews/57280/Trailer-Endukila-Web-Series-By-Yupptv-Originals#sthash.9WUV2GFa.dpuf

Follow all the episodes @ http://www.yupptv.com/tvshows/Endukila

YuppTV unveils originals, bringing unconventional storytelling and cinematic brilliance to the digital space

Announces partnerships with prominent directors and production houses from the movie industry to provide high quality digital content.

Hyderabad, 16^th March 2017: Mr. Uday Reddy, Founder and CEO of YuppTV along with YuppTV’s Brand Ambassador “Superstar Mahesh Babu” has launched YuppTV Originals, the OTT platform’s foray into original content production. Exploring concepts beyond cinema, YuppTV Originals is set to bring forth unconventional story telling in collaboration with the top talent from the movie industry. This new content will be available in episodic format for the digital audience, exclusively on YuppTV’s platform.

At the launch, Uday Reddy, Founder and CEO of YuppTV said, “We disrupted the entertainment sector with technology by launching YuppTV in 2006. Now with YuppTV Originals, we aim to disrupt the content space, following the needs of our evolving audience, and our vision of providing high-quality engaging content. Besides, YuppTV Originals will empower the content creators by providing direct access to the audience and thereby streamlining distribution. I’d further extend heartiest welcome to our associates from the film fraternity, ensuring optimum growth for the content ecosystem.”''

Speaking on the occasion, Tollywood Superstar Mahesh Babu said, “I congratulate YuppTV for this novel concept and associating with big names in the industry. I am confident that ‘YuppTV Originals’ will have a wide reach, and recommend artists and visionaries from the industry to make use of this opportunity to showcase their creative pursuits and connect instantly with the internet audience.”

YuppTV Original’s initial focus to be on regional content in episodic format, while also making endeavors for Feature Film Production. To produce their first few series, YuppTV has associated with prominent production houses such as I-candy creation, Early Morning Tales – a division of Vijayanthi Movies, TrendLoud – The digital arm of Vision Times, Madhura Entertainment and Tamada Media.

Commenting on the partnership, popular Tollywood Director Deva Katta -  said “Originals provide immense creative freedom for the evolving talent in the industry. As YuppTV provides a direct reach to the audience it will also help us pool in fresh talent and bring their creativity to the spotlight. Myself, my partner Krishna Vijay and our company iCandy Creations is delighted to be part of Originals and look forward to a prolonged partnership in producing engaging new-age content.” 

               

YuppTV Originals’ first mini-series, Endukila, presented by Deva Katta’ iCandy Creations, written and directed by Laxman Karya will be launched during Ugadi, followed by another exciting series produced by Swapna Dutt’s Early Morning Tales-a division of Vijayanthi Movies and director supervision by Nandini Reddy. Catering to global audiences, YuppTV is overcoming the language barrier by including subtitles and will be dubbed in other languages. YuppTV is further calling out the talent in the industry to come on-board and become part of this digital evolution.

That aspiring content creators and artists can reach out to us at originals@yupptv.com

YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 250+ TV channels, 5000+ Movies and 100+ TV Shows in 14 languages. YuppTV, recently received funding from Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, wherein Emerald Media acquired a significant minority stake in the company for US$50mn. Emerald Media is led by industry veterans Rajesh Kamat and Paul Aiello, supported by an experienced team of investment and operating executives. The platform primarily focuses on providing growth capital to media, entertainment and digital media companies. YuppTV had earlier raised its Series A round of funding from Poarch Creek Indian Tribe of Alabama.

YuppTV has 25000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content is added to the YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology. It has recently launched YuppFlix, a movie on demand streaming service for Expat Market and YuppTV Bazaar an online marketplace for the premium content curator. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app and it also boasts of 8 million mobile downloads with 4.0 user rating.

Visit www.yupptv.com for more information.