November 24, 2015
Does the sound of an accordion make you
long for Tango? When was the last time you watched a Boca-River game? Or are
you tired of the viruses that come from watching TV on a laptop? If you’ve answered yes to any of these
questions, you’ll be thrilled with a new offering from YuppTV. Yupp? Yupp!
Well, I mean Yes, YuppTV.
Long known for bringing live TV channels
and movies from Bollywood to Indian expats via their Smart TVs, Blu-ray players
and media streaming devices, this U.S. company now has Argentina in their
sights as they expand their reach to
more expats around the world and address the lack of programming those expats
get from their cable and satellite providers.
“We didn’t have to look too far when we
thought about our target audience” said Damon Johnson, Senior Vice President
and G.M. for the Americas for YuppTV. “My wife and kids were born in Argentina.
Our satellite provider has no Argentine TV channels. The other satellite
provider has only two channels and we would have to pay US$30 for a special
Spanish-language package. We can’t get
cable in our neighborhood, but the cable operator in our area has only one Argentine
channel and we would have to pay extra for a Spanish-language package. It was
pretty obvious that we had to address this undeserved market.”
YuppTV Argentina will target the U.S.,
Canada and Latin America* initially and then focus on other markets in
2016. The YuppTV app is free to download
on Samsung, LG, Vizio, Sony, Hisense, Sharp, Apple TV, Tivo, Amazon Fire,
Google Chrome cast as well as on Google Play, Apple iOS and Win 10 platforms.
“We’ll announce the channels soon and most
are among the top 10 highest rated Argentine channels, said Johnson.
Everybody’s talking about cord-cutting, but we really see this as ‘additive’ or
as a ‘replacement’ for cable and satellite packages targeted at customers that
want more choices. We will start out with a small package of around 10 channels
for a reasonable $10 dollars per month. We think these channels are the ones
most Argentinians are longing for and can’t get anywhere else.”
*(Excludes Brasil
and Argentina)
